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Glossary of SEO Terminology: A Beginner’s Guide

Every field has its own set of terms and common phrases that professionals in that field must become familiar with, and SEO is no exception. If you are considering a career as an SEO specialist, you must be knowledgeable about certain SEO terminology. This article will provide a glossary of SEO terminology that you can use as an SEO terminology cheat sheet.   

What Is SEO?

SEO, which is short for search engine optimization, refers to the process of improving the positioning and appearance of a web page or pages in organic search results and major search engines. SEO focuses on increasing the quality and quantity of traffic to your website from search engines such as Google, Bing, and Yahoo Search.

Who Uses SEO Terminology?

SEO terminology is not for everyone, but if you are an SEO specialist, a marketing analyst, an entrepreneur, or an SEO manager, you should learn and use them. Also, if you work in digital marketing, own an online business, or are a blogger, you should understand and employ SEO terminology.  

List of SEO Terms: Things Every SEO Specialists Should Know

  1. 301 redirect 
  2. 404 not found
  3. Algorithm 
  4. Alt text/tag
  5. Analytics 
  6. Anchor text
  7. Black hat SEO
  8. Branded keywords
  9. Click-through rate
  10. Content management systems 
  11. Conversion
  12. Crawl
  13. CSS
  14. Target keyword
  15. Disavow 
  16. Duplicate content 
  17. Ecommerce SEO
  18. Title Tags 
  19. Keyword stuffing
  20. GoogleBot
  21. Google Analytics 
  22. Google Search Console 

Glossary of SEO Terminology: 5 Common SEO Terms

Below are five of the most common SEO terms that you should know. In this section, we will explain what they mean and why you should know about them as an SEO specialist, SEO manager, or blogger.


Analytics is the collection and analysis of raw data to determine whether your website or content is properly optimized for search engines, what drives additional traffic, where that traffic originates, and where to invest time and money.

Why SEO Specialists Needs to Know About Analytics

Analytics is an important aspect of SEO because it allows you to determine whether your website or content is performing optimally in response to a search query. It can assist you in determining where your traffic is coming from, which social media platforms your clients and customers prefer, and so on.

Anchor Text

Anchor text is the clickable text in hyperlinks. It is a clickable text displayed by hyperlinks that leads to a web document or site. The hyperlinked anchor text must be relevant to the content it leads to, have link authority, and offer helpful insight to readers. An anchor text can be either hyperlinked to external or internal links.

Why SEO Specialists Needs to Know About Anchor Text

Anchor text is vital for SEO. To ensure that your piece of content or website performs optimally, an anchor text linking to another document or a powerful third-party site must be embedded in your site to establish credibility and generate traffic to your other pages.

Alt Tag

An alt tag is also referred to as an alt attribute or an alt description. It is a textual description of an image. Alt tags are HTML attributes that are applied to image tags to provide text alternatives to search engines. 

Why SEO Specialists Needs to Know About Alt Tag 

Alt tags add context to an image’s display, inform search engine crawlers, and allow them to properly index the image. This is critical for SEO because it improves your SEO optimization and aids search engine crawlers.

Click-Through Rate

The CTR, alternatively referred to as the click through rate, is the percentage of people who click on an advertisement after viewing it. The CTR is calculated as the number of times an ad is clicked divided by the number of times it appears.

Why SEO Specialists Needs to Know About Click-Through Rate 

Click-through rate is an important aspect of SEO because SERP results with a higher CTR  improve, while those with a low CTR decline. Also, when optimizing your website or content, the click-through rate can help you understand what works and what doesn’t.

Google Search Console

Google Search Console is a free platform provided by Google that allows you to review, establish, and troubleshoot the visibility of your website in Google Search Results. It allows you to monitor your site’s traffic and keyword performance and receive Google insights about the site.

Why SEO Specialists Needs to Know About Google Search Console  

Google Search Console is vital, especially for SEO specialists or business owners who want to monitor the traffic to their site. Google Search Console allows you to monitor a website’s performance by providing information such as clicks, impressions, CTR, and index coverage.

SEO Terminology Cheat Sheet: 5 Advanced SEO Terms

Now that you’ve learned our top five most common SEO terms, we’ll go over the top five advanced terms. They are essential for you to learn and understand as an SEO specialist.

Blackhat SEO

Blackhat SEO refers to practices used to boost or increase a site’s or page’s rankings by violating search engines’ rules and guidelines. Blackhat SEO is used to boost search engine results pages (SERPs) to achieve higher rankings. 

Why SEO Specialists Should Know About Blackhat SEO 

Blackhat SEO is used to boost search engine rankings “illegally,” and SEO specialists should become familiar with this term in order to avoid blackhat SEO practices. If you are caught using blackhat SEO methods, Google may penalize you, your site may be removed from search engines, or your metrics may drop. In order to maintain ethical SEO practices, SEO specialists should focus on utilizing white hat link-building services. By incorporating reputable and organic link-building strategies, websites can enhance their search engine rankings without risking penalties or compromising their online presence.

Content Management Systems

A content management system (CMS) is a software application that allows users to create, modify, and manage the content on a website. A content management system helps you publish content and create a user-friendly web experience.

Why SEO Specialists Should Know About Content Management Systems  

CMS is important for SEO because it enables users to easily make SEO tweaks without requiring extensions, such as writing meta descriptions, managing site architecture, and others. If you lack advanced technical knowledge, CMS will allow you to manage, publish, and update your site’s content efficiently. Some of the best CMS are WordPress, Magento, and Wix. 


Conversion is when a visitor on a site completes the desired goal. When website visitors complete desired actions, such as becoming a subscriber or a buyer, a conversion rate is required to determine how effective an ad or SEO activity is.

Why SEO Specialists Should Know About Conversion 

As an SEO specialist, understanding conversion is critical because it allows you to determine the effectiveness of your ad and SEO practices and methods. Conversion is a process that leads to a desirable outcome. The goal of a website is to either increase sales or convert visitors into subscribers and loyal readers.


Disavow means to reject harmful links that point to your website. These links can be removed by instructing Google not to consider them when your site is accessed through an outbound link.

Why SEO Specialists Should Know About Disavow 

Disavow is a tool that allows you to remove links and avoid link penalties. As an SEO specialist, you must know how to disavow low-quality outbound and inbound links if you believe your site’s ranking is decreasing and you are producing low-quality content as a result.


FTP, or file transfer protocol, is a network protocol that allows data to be transferred from a computer to a website and from a website to a computer. FTP is used to send and receive files between computers.

Why SEO Specialists Should Know About FTP 

As an SEO specialist, file transfer protocol allows you to download, upload, and transfer files from one location to another on the Internet and between computers. Furthermore, FTP provides security and protects your data and files during transfers, and it allows you to send large amounts of data at once.

How Can I Learn SEO Terminology in 2022?

You can learn SEO terminology in 2022 through a coding bootcamp. SEO is essential for the growth of a business or website, and learning about the various SEO terms will help you better understand SEO and its methods and practices. You can learn SEO terminology from online courses like Udemy, bootcamps like Skillcrush, and SEO blog posts.

SEO Terminology FAQ

Is learning SEO terminology hard?

No, learning SEO terminology is not hard. While it may appear to be a lot of work, it is simple and succinct, which aids comprehension.

Can a coding bootcamp help me learn SEO terminology?

Yes, you can learn SEO terminology by enrolling in a coding bootcamp. Coding bootcamps are short and intensive programs that teach students job-ready tech skills help them learn everything you need to know about SEO terms. 

What are the components of SEO?

There are four main SEO components: content, technical SEO, on-page SEO, and off-page SEO. These components, if properly connected, produce properly optimized results. So, an understanding of these components is essential.

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