How To Write a Good Digital Marketing CV
As more companies embrace the power of digital marketing, competition for digital marketing roles has been fierce. To help you stand out to employers from the get-go, we created a guide to creating your digital marketing CV.
Below is a list of steps you should cross out before you hit send on your digital marketing application. Follow these steps and impress your prospective employers.
Your Five-Step Guide to a Good Digital Marketing CV
1. Get to Know the Job and the Company
Before even customizing your CV, consider the digital marketing roles and companies that you will be applying for. Think about it as like a marketing campaign where your first step is to find out as much you can about your target audience. The only difference is that your target audience is not buyers, but hiring managers.
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Evaluate your options. For the companies, look over their values, mission, and employee benefits. Which company values resonate with you most? Which company benefits do you find most attractive?
For the digital marketing job openings, review the expected skills, responsibilities, workplace environment, and compensation. Do you feel like the compensation aligns with the duties listed? Do you have what it takes to deliver such responsibilities?
You can generally say whether a company and a job suit you by just reading the job description. Only after screening the job descriptions can you work out what information to include. Remember to customize your resume according to the role and company that you’re applying for.
2. Build A Strong Personal Brand
If you are applying for a digital marketing role, then you know the importance of a good brand. Get your name out there by first making it visible on your CV.
Strengthen your personal brand as a digital marketer by adding your qualifications below your name. Next, write a clear and concise branding statement that shows what you can contribute to the company. This will distinguish you from other digital marketers. Learn from your knowledge of SEO and copywriting to catch your audience’s attention.
3. Enumerate Relevant Digital Marketing Job Experience
A CV is made to highlight your job experience, so do just that! Highlight any job experience that may indicate why you’re the perfect fit for the job.
If you have little to no professional digital marketing experience, don’t fret. Did you participate in any digital marketing internship program? Do you have a blog that perfectly highlights the content that you do? Or do you perhaps have a large social media following whether on Twitter, Facebook, Instagram, or TikTok?
All of these can help showcase your abilities as a digital marketer. Include links to your social media or portfolios. This makes it easy for the recruiter to access your work and see samples of what you are capable of. Including a link to your LinkedIn profile is bound to increase trust and allow the recruiter to understand you more.
If none of these applies to you, then consider boosting your credentials. Enroll in one of the many digital marketing bootcamps and courses available online. These come in free and paid options so evaluate your options based on your learning and financial needs.
Commitment to continuous learning can earn you plus points from hiring managers. So, don’t be shy about earning as many certificates of completion as you can.
4. Highlight Your Digital Marketing Skills
Dedicate a section of your digital marketing CV highlighting your core competencies, from your technical skills right down to your soft skills. Remember that both of these are important to becoming a digital marketer so don’t neglect one or the other.
Use the job description as a guide to know which of your skills is relevant and which isn’t. To help you, we’ve listed the most sought-after digital marketing skills below.
The Essential Digital Marketing Skills You Need
- Search Engine Optimization (SEO). With online content in abundance, companies needed a way to rise above and improve on-page rankings on search engines. Because of this, search engine marketers are in high demand. Being skilled with search engine optimization (SEO) means being proficient in both page-level optimization and server-level optimization.
- Content Marketing. If you’re a digital marketer, chances are you’ve heard of the rallying cry, “Content is king.” At the heart of every successful marketing strategy is engaging content. While SEO strategies will make it easy for your audience to find what you produce, it’s the content that will ultimately make them stay.
- Data Analytics. Digital marketing doesn’t stop with producing content. Remember that your end goal is increasing your conversion rate in the form of email signups, completion forms, or driving online sales. As a digital marketer, you’ll need to track and measure what drives these goals. The popular digital marketing tools that you can use are Google Analytics, Moz Pro, the Google search console, and SEM rush.
- Social Media Marketing. In this wired world, social media skills are of utmost importance. It’s what created who we know now as “influencers.” Grow and engage your audience through Twitter, Facebook, Instagram, YouTube, and other social media channels.
- Paid Media. Broadcast your message through ad channels like Google Ads and Bing Ads. Doing so will help expand your reach and generate more traffic. The larger the traffic, the higher are your chances of conversion.
If you want to know more, check out our guide about the top ideal attributes of a digital marketer.
5. Tell a Story
Digital marketing is all about telling a story, and so is creating an outstanding digital marketing CV. You need the reader (aka hiring manager) to want to keep reading more about who you are and what you can offer.
The best way to do this is to make your CV easy to read. Cover only the necessary points as briefly as you can. Remember that the trick to a good story is not in how long it is but how impactful it is.
Numbers and performance stats are also great additions to proving your capabilities. Mention any instance of traffic growth due to your SEO optimizations from past marketing jobs. Highlight the number of followers you’ve amassed from your blogs.
If you don’t have that many followers, focus on the quantity of content you’ve produced. Have you helped boost volunteering funds or helped a friend set up a business page? These will help your CV stand out.
Nowadays, a lot of hiring managers rely on AI screening. This leads to CVs being instantly rejected as the system ranks your CV against a target profile. This signifies the importance of using keywords within your digital marketing CV and cover letter.
Submit Your Digital Marketing CV
So, there you have it: a five-step formula to creating a great digital marketing CV. Begin by doing your research about the job and the company. Read through the job description and see whether the expectations meet your skill set.
Then, introduce yourself. Make it short but powerful. Enrich your content by highlighting your digital marketing experience and skills. Sprinkle some keywords to get through any AI recruiting tool. Most importantly, tell your story!
Digital Marketing FAQ
Absolutely. With companies racing to expand their reach online, the demand for digital marketing is soaring. Digital marketing professionals ranked sixth on LinkedIn’s Jobs on the Rise report for 2021.
According to Indeed, digital marketers earn an average base salary of $56,682. This may go up or down depending on your role, company, and geographical location.
The digital marketing tools you’ll need to learn will vary by the content that you produce. Among the most important are Google Analytics, Google Ads, Ahrefs, SEM Rush, Moz, Facebook ad library, Canva, and Photoshop.
If you’re asking about whether it’s easy to get started on digital marketing, then the answer is yes. Most of the tools you’ll need to start are available online. However, because the digital world is saturated with content, you may find the job to be challenging.