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The Beginner’s Guide to a Digital Marketing CV

When applying to a digital marketing vacancy, you really need to use your knowledge and expertise to create the best CV. Here are some of our top tips on creating your CV, so you stand out to employers from the get-go.

Get To Know The Job and Company

Before even considering your CV, make sure you read everything you need to about the available digital marketing job. Like a marketing campaign, you will want to find out as much as you can about the audience, and this is just the same for a job application. 

Look into what areas of marketing the roles cover and whether the company is suitable for you. If you have been declined numerous times in the past, maybe you should focus on a different type of marketing? 

Once you have determined what the employer is looking for, you can work out what will be the most interesting and relevant information to include. 

Make Your Personal Brand Stand Out

Of course, if you are looking for a marketing role, you know the importance of a good brand. This all starts from making your name the title of your digital marketing CV. You could include a certain qualification below your name, highlighting your skills straight away. Next, you need to show your value proposition and why you are different from any other digital marketer. Start with a clear and concise introduction, and make sure it really shows off who you are in the first sentence, while also making sure it is tailored to the role. Learn from your knowledge of SEO and what works to catch people’s attention!

There are plenty of other ways to create our personal brand – keeping up to date on social media and carrying business cards with you may come in handy. 

Writing Style 

Like any CV, you need the reader to want to carry on reading to find out more about yourself. The best way to do this is to make your CV easy to read with your points in concise and accurate sentences. Stats are also great for hard evidence, such as traffic growth due to optimisation of SEO from past marketing jobs. As you may have little experience, try to think outside of the box. Have you helped boost volunteering funds or helped your mate set up a business page? These will help your CV stand out.  

Nowadays, a lot of CVs will be scanned by a digital program. This leads to CVs being instantly rejected as the system ranks your CV against a target profile. This signifies the importance of using keywords within your digital marketing CV and cover letter!

Include Job Experience

A CV is made to highlight your job experience, so do just that! Highlight any job experience that may indicate why you are interested in the job.

Essential skills that are worthwhile to include in a digital marketing CV include SEO, analytics and copyrighting work. These skills are great at highlighting your interest in the area. 

If you have very little digital marketing skills and no work experience, then no need to worry! There are plenty of ways to make your CV stand out. Maybe you haven’t been in the job market very long or have decided to change career? Explaining this to a potential recruiter will help them understand your past employment. 

Instead, focus on why you would fit the company and job role; do you love being creative and enjoy working with numbers? Take the time to highlight your skills and hobbies. Do you have a blog? Or keep up to date with the world of marketing? Also, now is the time to learn skills and take online courses. There are plenty of free courses which result in well received certifications such as Google Analytics and Google Ads. 

Also, ensure to include links to your social media or portfolios.  This makes it easy for the recruiter to access your work and see samples of what you are capable of! Including your LinkedIn link is bound to increase trust and allow the recruiter to understand more about yourself. 


As a digital marketing applicant, you may know how to grab people’s attention, and creating a CV is the perfect time to showcase your ability! After all, a recruiter may look at hundreds of CVs in one sitting.  So, why not be creative using visuals in your CV. A little colour or a change of font could go a long way. You may have seen the cereal box CV or spotify playlist. Both showed great initiative and ended up getting the candidates hired! 

Although, don’t go overboard, you have to remember this is a professional CV. It may be worth checking with friends to gather opinions. 

Hopefully, these tips will help you to create your first digital marketing CV. Good luck and get applying! If you are still lacking inspiration, then check out these extra CV tips!

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