Digital Marketing

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How To Write a Good Digital Marketing CV

As more companies embrace the power of digital marketing, competition for digital marketing roles has been fierce. To help you stand out to employers from the get-go, we created a guide to creating your digital marketing CV. Below is a list of steps you should cross out before you hit send on your digital marketing application. Follow these steps and

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Top 5 Digital Marketing Trends to Look Out for in 2021

In the last decade, digital marketing channels have been steadily prioritized over traditional marketing channels for businesses. There are no signs of this trend slowing down in 2021. The side effects of the COVID-19 pandemic with respect to digital marketing have created big shifts in how we do business, receive personalized advertising messages, and how often consumers shop online over

How to Learn SEO and Become an SEO Expert

Do you ever wonder how Google ranks articles on search engine results pages, or SERPs? Well, producers of web content wonder too, which is where search engine optimization (SEO) comes in. Digital enterprises learn SEO principles to achieve better search rankings. By taking SEO courses, you can learn how to apply these same principles to your website. As businesses compete to

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Learn SEM: The Best Courses and Resources

One of the significant challenges that businesses face is finding the perfect way to reach target audiences. Sure, companies can put ads in different forms of physical media like magazines, newspapers, and posters, but how the public views advertisements is shifting toward online marketing.  No matter how successful a business is, an effective digital marketing strategy, namely SEM, is essential for

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Why Engaging Content Is Vital For Successful Digital Marketing

Content is a key component of any method of digital marketing. To promote a business online, it becomes necessary as a way of educating a target audience and driving visitors over to the website for possible purchase. But why is it so important for content to be engaging? To Demand Attention in a Noisy World In an online world full of cluttered

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Digital Marketing in the Health & Beauty Industry

In the year 2020, many people have become aware of their health. The health and beauty industry has capitalized on this by using digital marketing to boost business amid the pandemic. For example, people have been looking for exercise alternatives while they're stuck inside due to lockdown. In this article, we will share with you some trends in digital marketing for

7 Feasible Online Business Ideas for 2021

7 Feasible Online Business Ideas for 2021

The future is uncertain with the COVID-19 virus still spreading. To thrive, we must rise above the challenges brought by the pandemic. Even if you have undergone major setbacks, like being forced to close your business, you should still have hope. Now might be the perfect time to learn about the opportunities that technological advancements are creating. Even before the pandemic,

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Top Ten Ideal Attributes of a Digital Marketer

Digital marketing is part of what makes innovation possible on the internet.  Using digital marketing techniques, startups can compete with entrenched companies and even one day take center stage. The world wide web might not be a meritocracy, but that doesn't mean it doesn't reward time and effort.  With the right mix of creative and analytical thinking, you, too, can make a

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How To Build Your Personal Brand As A Digital Marketer

If you are a digital marketer, building your personal brand could help you grow your career in leaps and bounds. It’s on par with having a great CV. Even if you are working for a company, building your own brand is a worthwhile investment. It will allow you to establish a unique position in the industry you work in. And

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