Best Digital Marketing Bootcamps in 2021
Digital marketing is a lucrative and popular career choice in the tech industry. People with a natural inclination for business thrive in the field, and opportunities present themselves frequently. Additionally, digital marketing is a tech career that rarely requires coding. People who want to work in tech without the tedious complexities of code can find a place in the field.
According to Glassdoor, base digital marketing salaries start around $57,212 on average. However, there are a number of factors that increase take-home pay. Many professionals earn additional bonuses throughout the year, adding up to $5,793 on average. Some people earn more than $20,000 in bonuses during the year, and managers can count on more.
Digital marketing professionals, once experienced, can transition into a management role and begin to enjoy some serious salary increases. Management salaries start around $67,000 per year but can increase well beyond $100,000 with experience and bonuses.
Digital marketing shares many traits with traditional marketing jobs, but the changing consumer and technological landscape require additional skills. That’s why digital marketing developed into its own separate field. Today, there are many educational pathways that can lead to a digital marketing career. Colleges, universities, and coding bootcamps all provide a legitimate path into this exciting technology field.
Why Choose a Digital Marketing Bootcamp?
Although digital marketing isn’t a ‘coding’ occupation, many coding bootcamps offer courses in the field. Digital marketing is a complex field, but years of evidence and student testimonials demonstrate that the bootcamp model works for this occupation.
Historically, most marketing careers began with a bachelor’s degree in business, marketing, or an MBA. But today, digital marketing bootcamps provide a number of advantages over the traditional model. In addition to being more economical, bootcamps can adapt to industry trends rapidly, and provide relevant curriculum in a changing industry. Additionally, bootcamps can train students for a career in months, not years—with success rates sometimes reaching close to 90%.
The 5 Best Digital Marketing Bootcamps
Boot Camp Digital teaches students how to become successful digital marketers through its full-time program. Not only is the program for beginners, but it also helps professionals further improve their skills.
Graduates from Boot Camp Digital go on to work at large companies, such as Nike, Verizon, Gamble, and NASA.
BrainStation is a large coding bootcamp with several part-time and full-time programs. One of its many coding bootcamp programs is digital marketing. The digital marketing course teaches students how to develop strategies, start social campaigns, and measure performance. Students can take the digital marketing course in-person or online.
Of the many programs General Assembly has to offer, Digital Marketing is one of the most impressive. This program is available both full-time and part-time. Students can take part in the course online, as well as in-person.
The course covers topics such as research, social media marketing, and digital marketing foundations. Taught by knowledgeable instructors, General Assembly assures students will become digital marketing experts by graduation.
Noble Desktop helps students build a career in web design, programming, and digital marketing. Students can attend the program and even take part in Noble Desktop’s free live seminars online.
Courses can take anywhere from four to 12 weeks to complete. While there are no scholarship opportunities, students do have loan financing options and can receive discounts.
Wyncode offers a part-time, online program for digital marketing. The skills taught in this program can help students find a long-lasting career in the field. Students learn from experienced instructors who teach you the fundamentals of marketing and best practices.
This 10-week course has a maximum class size of 30 students. Students must attend four hours of class each week to complete the program.
Should You Enroll in a Digital Marketing Bootcamp?
Initially, digital marketing bootcamps begin by introducing the core concepts of the field. Students move on to foundational topics, including brand strategy and brand building. Lead generation strategies are also covered, and students practice with each other. After the initial introduction, students move on to more complex subjects.
About mid-way through the program, many bootcamps cover conversion funnels and introduce marketing metrics. Once students grasp those concepts, they move on to marketing optimization to learn how to build an effective strategy. Finally, students tie it all together with campaign development and market analysis to determine if the product fits demand. A capstone (or ‘final’) project generally follows.
Towards the end of the bootcamp, many students meet with career counselors to build a resume, LinkedIn profile, and begin searching for jobs. At this point, a variety of student projects (based on real-world assignments) are available to help put together an entry-level portfolio.
Through the digital marketing bootcamp structure, anyone can work in this high-level career field. If you are interested in a career in tech and marketing, then these bootcamps may be right for you.
What is digital marketing?
Digital marketing is the use of the Internet to connect with consumers. This involves email, content, social media marketing, and the use of search engines.
Do I need to know coding to work in digital marketing?
No, many digital marketers don’t know any programming at all. Coding bootcamps teach you how to work in the field through a similar model that introduces the fundamentals and then prepares you for a career.
Is digital marketing a good career?
Digital marketing is a lucrative career choice. The career field commands high salaries, benefits, and bonuses.
Can a digital marketing bootcamp help me get a job?
Yes, digital marketing bootcamps often have hiring partners. Many bootcamps provide career services to help graduates prepare for interviews and update their resumes.