Best Digital Marketing Bootcamps in 2020
Digital marketing is a lucrative and popular career choice in the tech industry. People with a natural inclination for business thrive in the field, and opportunities present themselves frequently. Additionally, digital marketing is a tech career that rarely requires coding. People who want to work in tech without the tedious complexities of code can find a place in the field.
According to Glassdoor, base digital marketing salaries start around $57,212 on average. However, there are a number of factors that increase take-home pay. Many professionals earn additional bonuses throughout the year, adding up to $5,793 on average. Some people earn more than $20,000 in bonuses during the year, and managers can count on more.
Digital marketing professionals, once experienced, can transition into a management role and begin to enjoy some serious salary increases. Management salaries start around $67,000 per year, but can increase well beyond $100,000 with experience and bonuses.
Digital marketing shares many traits with traditional marketing jobs, but the changing consumer and technological landscape requires additional skills. That’s why digital marketing developed into its own separate field. Today, there are many education pathways that can lead to a digital marketing career. Colleges, universities, and coding bootcamps all provide a legitimate path into this exciting technology field.
Best Digital Marketing Bootcamps 2020
Why Choose a Digital Marketing Bootcamp?
Although digital marketing isn’t a ‘coding’ occupation, many coding bootcamps offer courses in the field. Digital marketing is a complex field, but years of evidence and student testimonials demonstrate that the bootcamp model works for this occupation.
Historically, most marketing careers began with a bachelor’s degree in business, marketing, or an MBA. But today, digital marketing bootcamps provide a number of advantages over the traditional model. In addition to being more economical, bootcamps can adapt to industry trends rapidly, and provide relevant curriculum in a changing industry. Additionally, bootcamps can train students for a career in months, not years—with success rates sometimes reaching close to 90%.
Digital Marketing Bootcamp Curriculum
Digital marketing, unlike other fields such as software engineering, doesn’t require any high-level coding knowledge. Instead, marketing bootcamps focus on strategy and industry best practices. Each program is different, but the majority of digital marketing bootcamps cover key concepts like sales, consumer climate, and problem solving. Marketing bootcamps are typically shorter in duration than coding bootcamps, but students are no less prepared for their field of choice.
Popular Digital Marketing Bootcamp Courses
Digital marketing bootcamps are becoming more popular, and program variety continues to increase. And while traditional bootcamps are in-person and full-time, many now offer part-time and online programs. Online digital marketing bootcamps offer full-time, part-time, and flexible schedules and curriculum. Some online programs are self-paced, allowing busy students to complete the program without sacrificing other responsibilities.
Online programs often offer live access to instructors during certain parts of the day. However, most people recommend in-person courses. This is because, in an intensive environment such as a bootcamp, peer encouragement and physical presence can help increase accountability and odds of success. Overall, everybody’s needs and preferences are what ultimately determines what program is best. And given the fast-paced and intense nature of bootcamps, comfort in a program can have a notable effect on performance.
Digital Marketing Bootcamp Interview Process
Digital marketing bootcamps, like colleges and universities, can determine how selective they want to be. Some bootcamps are designed for people with established careers who are looking to advance or transition into tech. Others, designed for beginners, have different requirements.
Most people begin by submitting an application, which the bootcamp admissions staff review to determine if it’s a good fit. If the admissions team thinks it is, the process moves forward to the initial interview. At this point, prospective students either show up or attend an online meeting. The initial interview is an excellent opportunity for bootcamps to get to know the applicant, and for the applicant to ask questions about the program. If it’s still a good fit, many students proceed right into final admission. Other programs require testing and/or a second interview before proceeding.
Bootcamp Financing Options
Bootcamps can be expensive—between $5,000 and $15,000 for digital marketing—so financing options are available. And since bootcamps aren’t bound to old-fashioned loan institutions, the payment options are bountiful. For students interested in a more traditional loan, companies like Skills Fund and Climb Credit are around to provide assistance.
Scholarships are always an option, and they can help save an enormous amount of money. Additionally, some bootcamps offer income share agreements, or ISAs. These programs defer the cost of tuition until students graduate and find a job in the field. If graduates can’t find employment, many schools waive the cost of tuition entirely. Once hired, ISA students pay a fixed percent of their income for 2-3 years or less, and then the debt is settled completely. ISAs encourage schools to stay up-to-date and eliminates the burden of a 30-year ‘second mortgage’ situation with student loans.
Digital Marketing Bootcamp Structure
Initially, digital marketing bootcamps begin by introducing the core concepts of the field. Students move on to foundational topics, including brand strategy and brand building. Lead generation strategies are also covered, and students practice with each other. After the initial introduction, students move on to more complex subjects.
About mid-way through the program, many bootcamps cover conversion funnels and introduce marketing metrics. Once students grasp those concepts, they move on to marketing optimization to learn how to build an effective strategy. Finally, students tie it all together with campaign development and market analysis to determine if the product fits demand. A capstone (or ‘final’) project generally follows.
Towards the end of the bootcamp, many students meet with career counselors to build a resume, LinkedIn profile, and begin searching for jobs. At this point, a variety of student projects (based on real-world assignments) are available to help put together an entry-level portfolio.
Bootcamp Alumni Projects and Portfolios
Digital marketing bootcamp students often produce impressive capstone projects during the program. These projects sometimes end up online, where numerous examples help paint a concise picture of the program. Students often partake in real-world tasks—sometimes directly for companies. These projects, which often take shape as a full marketing campaign, serve as a skills test and portfolio-building exercise for students. An impressive capstone project can grab the attention of hiring managers and help graduates land their first job in the industry.
Will coding bootcamp help me get a job?
Absolutely! Coding bootcamp is a proven way to train for a job in tech. Many coding bootcamps offer job guarantees, and some refund tuition if graduates can’t find a job in the field they trained for. In fact, coding bootcamp teaches skills that many college computer science graduates lack.
How much do coding bootcamps cost?
Coding bootcamp tuition varies. Coding bootcamps in New York City cost around $10,000 to $20,000. However, many scholarships and tuition deferment programs are available, so what you see doesn’t have to be what you pay.
What are income share agreements?
Income share agreements, or ISAs, are a new way to pay for education. These programs defer tuition until after students graduate and find a job in the industry. Once students are employed and making above a certain income threshold (usually $40-60,000 per year) they begin paying a fixed percent of their income, often for around 2 years. If students can’t find a job, many bootcamps waive the cost of tuition.
Do I have to learn coding to work in the tech industry?
You don’t have to learn coding to work in the tech industry. In fact, there are several non-coding bootcamps in New York City. These programs train you for a position in tech sales, marketing, or product management–all of which are well-paid positions with plenty of advancement opportunity.